Head of Marketing

Intro

Founded by sisters Louisa and Rebecca, Regalrose is a British-born ecommerce jewellery retailer with over 15 years in business. Specialising in uniquely designed jewellery and accessories with a fierce edge and dreamy-dark twist, Regalrose is going from strength to strength as demonstrated by our exceptional growth over the last few years. We have built up a loyal community of passionate fans and customers, delivering our products to over 80 countries worldwide. We are now looking for an outstanding and experienced Head of Marketing to join our team in our offices, located in St Albans.

About You

You will be a driven, self-motivated marketing leader with at least 8 years’ experience in a similar role, ideally in e-commerce or retail. You will have owned a marketing commercial plan and budget, run paid media, CRM, social and affiliate channels through agencies, and traded an e-commerce website. You will be obsessed with numbers and optimisation, highly organised, and confident giving data-led feedback to a creative team.

Requirements and Skills

As Head of Marketing, you will own what we do, when, where and how much - and whether it worked. You will set the marketing commercial strategy, own the health of the customer base, run the go-to-market plan across every channel, and own online trading on the Regalrose website. You will work as a peer to the Head of Creative, who owns how our marketing looks, sounds and feels.

The Role and Accountabilities

Overall goal: Achieve the annual marketing and online sales targets - revenue, new customers, retention, ROAS and MER - within budget, while growing the size and value of the customer base.

Commercial strategy & customer base:

Own the marketing commercial strategy, plan and budgets; report performance to the MD and senior leadership.
Own customer base health: size, value per customer, LTV, CAC, acquisition, retention and reactivation.

Go-to-market planning & launches:

Own the master brief, Notion timelines and launch schedule, aligned with production and e-commerce calendars.
Set asset requirements, provide past performance insight, and schedule and execute every launch in full.

E-commerce & online trading:

Own the website, apps, trading strategy and sales targets (conversion, AOV).
Sort rules, category organisation, cross-sells, upsells, product listings, UX, personalisation, CRO and A/B testing.

Channels:

Paid media: strategy, agency, budget and reporting against ROAS and MER.
Social: strategy, platform mix and new channels, delivered through the Social Media Executive.
CRM (Klaviyo): strategy, lists and segmentation, formats and reporting.
SEO / GEO / AEO: strategy, technical SEO, blog and category descriptions.
Influencers & affiliates: strategy, programme structure, tiers, commission and codes across the four pillars; affiliate agency.
PR & collaborations: PR strategy, agency, sponsorship, and the commercials of brand, paid and licence collaborations.

Team & process:

Line manage the Social Media Executive and E-commerce Trading Executive (currently vacant); manage marketing agencies.
Feed creative performance insight to the Head of Creative; own Notion GTM task management and the Marketing Process Bible.

This is not an exhaustive list of tasks.

Qualifications Required

8+ years’ experience in a similar role, ideally in e-commerce / retail marketing; ideally degree qualified
Proven line management and agency management
Commercial strategy and budget ownership, including LTV, CAC and retention
Paid media, CRM (ideally Klaviyo) and social channel management
Online trading and CRO (listings, product pages, A/B testing), ideally on Shopify
Strong KPI and data understanding; tech-savvy (Shopify, Klaviyo, Triple Whale, Notion)

Due to the nature of our business, our peak time stretches from November to January. As a small yet growing business, annual leave must be kept to a minimum during those months.

Regalrose Values

At Regalrose, we don’t follow trends, we create them - putting our customers at the heart of everything we do. Together we turn ideas into reality, always pushing the boundaries of what’s possible. If you're ready to make an impact and thrive in a fast-paced environment, we want you with us.

Team Structure

Line Manager: Managing Director

Direct Reports: Social Media Executive; E-commerce Trading Executive (currently vacant)

Works closely with: Head of Creative and creative team, Buying & Merchandising, Finance, Customer Experience and external agencies.

Salary & Benefits

Salary range: £55 - 70K

Employee discount
Bonus scheme
Flexitime
Casual dress
Company events
Health & wellbeing programme
Free on-site parking
Taxi service provided from train station
Enhanced Sick pay

Hours

Flexitime Monday to Friday between the hours of 8.00am - 5pm (37.5 hours per week - 7.5 hours per day).

Job Type

Full-time, Permanent, 4 days on-site and 1 day remote per week.

Location

Office based role (4 days per week), St Albans, AL3 6PA

Application details

Please send your cover letter to careers@regalrose.co.uk explaining how you would be suitable for the role, along with your up-to-date CV.

Closing date for applications: Friday 13th November